Since the construction of national cultural industry demonstration bases began in 2004, a large number of backbone enterprises in the cultural industry have been cultivated, playing a positive demonstration and driving role in expanding the scale of cultural business entities and promoting the rapid development of the cultural industry.
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Xiangxi Miaoxiu Essence Cultural Industry Development Co., Ltd., established in 2014, is committed to developing and strengthening the Miao embroidery industry as well as inheriting and promoting ethnic minority culture.
All natural things and ethnic history are embroidered on hats, fabrics, and clothing by integrating Miao embroidery and wax printing embodying ethnic culture and fashion elements. The products are sold both domestically and internationally, providing jobs for more than 2,000 embroidery women.
The company has been rated as a national-level demonstration base for productive protection of intangible cultural heritage and a provincial-level demonstration site for intangible cultural heritage workshops in Hunan Province.